Some agencies still center on link building, but I’m not sure I’d call a strategy. The best link-focused agencies normally have a bag of tactics/tricks they love. These tactics are proprietary, which suggests it’s hard to find them explained on Quora.
That being said, there are some great tactics shared on regularly, and you’ll find lots of interesting stuff looking around on that site at the same time (plenty of which is free).
However, with regards to a method, affordable link building plays second fiddle. Links aren’t the be-all-end-most of online marketing – you will need them to reach your goals, however, you also need a great social networking presence, good content, website that converts, etc.
In my view, building links fits into a better online content and PR strategy.
At my agency, we give attention to a niche market (auto parts), which permits us to both cultivate content expertise (all of my content creators are car nerds) and cultivate relationships with industry media (I’ve got a reliable selection of automotive journalists and bloggers I can get in touch with and expect a response). Our strategy:
Create content hopefully auto enthusiasts will delight in (and we of car nerds causes us to be somewhat successful at that)
Contact the top journalists/bloggers from the automotive niche (whom we understand, or at least know via email) and “pitch” them our content
If/if the content resonates with the blogger/journalist, we receive a reference to the client’s manufacturer, and more often than not a web link
The links are editorial and range from finest quality sites, and then we have absolutely nothing to fear from our efforts. It’s 100% “white hat,” that you can’t always say about link building. The emblem name mentions put our clients in front of thousands (or tens of thousands) of automotive enthusiasts. I don’t truly know 40dexppky the ROI on these mentions is, nevertheless it can’t be bad.
…Along with, we’ve got an excellent bit of content in the client’s site that will generate search and social media traffic/interest for a long time.
Our “trick” is surely an industry and niche focus. It’s hard to create content that actually “pops” whenever you don’t have expertise in-house, along with that it’s difficult to find out who the most notable bloggers and journalists happen to be in a niche without doing some work in that niche for a long time.