A reader emailed me about yesterday’s post on Mocavo, asking why I wanted to find out how this new google search planned to make money. She felt it was actually rude to inquire about money.
Well, maybe it is actually. I’m going to keep asking, though, about every site I use. If there’s one thing I’ve learned on the web, it’s this: Hardly anything is provided for free.
Google isn’t free. You’re trading a chunk of your privacy to work with it. That’s not a knock against Google; I personally use numerous their items, and that i like them just fine. But asking myself, “How accomplishes this for-profit company generate income when it’s providing me with one of these free services?” led me to research and know very well what I’m providing them in return for that where can i get free stuff online. I’m making an educated decision to work with those tools, plus taking steps to control the amount of knowledge I allow them to have.
Facebook isn’t free either. Actually, if you’re on Facebook and also you aren’t paying close focus on the way they generate income, you’re nuts. I use Facebook, however i make sure I continue on which they’re doing with my information. I don’t trust that Zuckerberg kid one bit.
Another concern I have about free sites is stability. I’ve noticed a great deal of companies in the past year roughly who definitely have started offering free hosting for your personal family tree. That’s great. Prior to spend hours building yours, though, it appears to be a good idea to ask: How are these folks making money? Are they backed my venture capital, angel investors, or perhaps a rich uncle? Are individuals who are bankrolling it going to desire a return on their investment at some time? When they don’t see one, don’t you feel they will often pull the plug? Are you presently prepared to view the work you’ve put in your internet family tree disappear if those sites can’t make enough money in order to satisfy their investors? As you can’t have it both ways. You may have a site that lasts a very long time, or you could have a site that doesn’t earn money away from you a technique or another…but not both. Before you spend hours entering yourself as well as your facts about both living and dead people, you may want to ponder how it will probably be used. Marketers will pay a good deal for demographic info on living people. If you’re entering your complete living family’s dates of birth, wedding anniversary, kids’ names, etc. on the “free” site, make sure you are super clear about how which will be used, now and in the foreseeable future. That’s not to imply you shouldn’t use those sites. Just make sure you’re making informed choices.
There are sites that start off free, but don’t wind up that way. Increase your hand when you know anyone that submitted their family tree to RootsWeb, after which got mad when Ancestry bought them and made the trees available only to those with subscriptions. The Huffington Post was built largely by writers who worked totally free, and they are now furious as the owner has sold the internet site to AOL to get a cool $315 million. The truth is, building websites with content users have generated at no cost (and earning money during this process) is definitely a hot topic lately. Lots of people have discovered that you can get individuals to make your site more valuable then sell it off.
In the comments on yesterday’s post about Mocavo, the site’s owner, Cliff Shaw, has suggested twice which i submit the websites I want Mocavo to index. Now, notwithstanding my belief that all sites on the internet ought to be indexed if a search engine will be valuable, I might choose that I would like to spend submitting “genealogy” sites for Mocavo, so that I could make it more valuable when he sells it (as he has with sites he’s owned before). I certainly contribute plenty of other dexkpky12 content to sites I take advantage of regularly (Twitter, Facebook, blogs, forums, etc.), so that’s actually not a stretch in any way. But I understand how those sites generate income away from my contributions, and i also don’t think it’s unreasonable to inquire how Mocavo will work the identical. Even though I Really Do contribute sites…what’s to mention that they are free? Reader Debi commented on yesterday’s post that this only result she’d found was one for e-Yearbook, which isn’t free by any means. Are paid sites now submitting themselves for inclusion? Can nefarious operators build websites full of spammy affiliate links after which submit them for inclusion? Is there a process for guarding against that kind of thing? Are sites paying for google search placement on Mocavo? How would we know if we didn’t ask?
I am hoping Mocavo makes money (because I feel success in genealogy will work for the full field, and since the owner appear to be a man through the genealogical community, having a history in this “neighborhood”…not some random stranger). I only want to recognize how it will do so. Inside the search-engine world specifically, where creating wealth continues to be this kind of challenge recently, this appears like a fair question if you ask me.
Maybe it really is rude to inquire about how companies generate income. Maybe I’m an overall total weenie for asking (which wasn’t my intention at all; I actually though it was this type of obvious, softball question the company would be able to copy-and-paste a solution). But I’ve been on the net for enough time to know that it’s always a good idea to ask.